Description:
Design Research
In the current pandemic caused by COVID-19, physical contact is avoided as much as possible. The digitalization of certain processes and services arise rapidly which has its societal benefits and drawbacks. In this paper, we have researched how interpersonal communication using AR Avatars affects the digital gifting experience. A mixed methods research was used starting with quantitative research in the form of a survey followed by qualitative research in the form of semi-structured interviews. In conclusion, the AR avatar positively affects the interpersonal communication within the digital gifting experience. However, the physical gifting experience is still preferred over the AR avatar variant of digital gifting.
Course:
Design Research
Date:
January 2022
Students:
Ameena Arafa
Sanne van Korpel
Eva Veldhorst
Extra Material:
Puck Verbeek 